Autodesk Sues Google for Trademark Infringement Over 'Flow' AI Tool
Autodesk sued Google on February 6, 2026, for trademark infringement over Google's AI filmmaking tool named 'Flow'. Autodesk claims it has used the 'Flow' trademark since September 2022 and alleges Google knowingly infringed upon it, despite prior assurances not to commercialize a product with that name. Autodesk is seeking damages for consumer confusion and irreparable harm, while Google has not yet commented. The lawsuit highlights the growing competition and legal challenges in the AI-driven creative tools market.
Timeline
Want updates on this thread?
Track this story2026
6 updates
2026
6 updatesAutodesk stated its commitment to protecting its innovations and ensuring fair competition, while Google had no immediate comment on the lawsuit.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Autodesk's lawsuit highlights the significant market capitalization difference between the two companies, with Autodesk valued at approximately $51 billion and Google's parent company, Alphabet, at roughly $3.9 trillion, underscoring Autodesk's concerns about Google's market power.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Reports emerged detailing Autodesk's lawsuit against Google, with Autodesk claiming Google assured them it would not commercialize a product named 'Flow' but later pursued international trademark registrations, including in Tonga, before launching its own 'Flow' AI tool.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Autodesk filed a lawsuit against Google in U.S. federal court in San Francisco, alleging trademark infringement over Google's 'Flow' AI filmmaking tool.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Autodesk detailed its vision for 'Autodesk Flow' as an industry cloud for Media & Entertainment, focusing on connecting data and workflows for AI-powered tools.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Autodesk announced major updates for its 'Autodesk Flow' products in 2025, including new free tiers for 'Flow Studio' and enhancements to 'Flow Capture', making its tools more accessible.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
2025
3 updates
2025
3 updatesAutodesk's 'Flow Studio' received recognition as one of Fast Company's 'Next Big Things in Tech' for its AI-powered VFX and animation tools.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Google officially introduced its AI filmmaking tool, 'Flow', at Google I/O 2025, emphasizing its ability to create cinematic video clips from text prompts using advanced AI models.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Google released a YouTube tutorial showcasing its AI filmmaking tool named 'Flow', built with advanced AI models like Veo, Imagen, and Gemini.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
2022
1 update
2022
1 updateAutodesk began using the 'Flow' trademark for its products related to visual effects, production management, and related tools.
via brandiconimage.com·ainvest.com·marketscreener.com·pymnts.com·youtube.com
Story began · 3 years, 7 mo ago